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Social and political organizations have a need to reach its members and followers to propagate their ideology and the cause. Digital communication and data driven messaging is the need of the hour.
Corporate Events Management is changing rapidly with 1:1 focus on participants to get a unique experience. Need for differentiation in event marketing through technology is visible. Sharper messaging from invitation and finally to conversion is happening.
Healthcare industry benefits from personalization of messages at every stage, as each stage is unique, at least for the patient who is going through it. Patients long for old-fashioned personal interaction and technology comes to the rescue.
Quickest way to ruin a HR interaction with an employee is to make her feel like she is just a number. Employees crave for personalized attention, and a personalized message at the key points in their journey with the organization goes a long way in keeping them engaged.
A unique video one each for each customer is created in batch with all elements of personalization, and interaction as desired. Voice personalization is an important feature here. This is a mid level product for complex stories and customer experience use-cases, Cross-sell etc.
A stored video, serves as the end-user’s video. Simple Personalization and Interaction plays on the stored video template directly that is retrieved in the end user’s browser. This is an entry level product for marketing mass-distribution
Unique video (1 each for each customer) is generated on-Demand, as the customer clicks on the video link thru website / chatbot etc. and gives pers. information for video. Requires extensive IT integration and apt for Inbound use-cases for website/chatbots.
